The Core of the Appraisal ProcessMost sellers treat the appraisal as a conversation. It is not. It is a structured assessment of current market value, built on evidence that can be tested against real results.Purchase price does not factor into the appraisal. Neither does emotional attachment. Neither does what a seller nee… Read More

The Limitations Behind Automated Valuation ModelsMost sellers check an online estimate before speaking to an agent. Understandable. Also where the first pricing misconception usually starts.The algorithm has never walked through. It does not know the kitchen was renovated last year, or that the rear addition is non-complian… Read More

Why Local Market Conditions Are Not Uniform Across SuburbsMarket conditions are the context inside which a property appraisal happens. Understanding that context is part of understanding what the number means.Neither condition is permanent. Both affect how an appraisal is positioned and how a campaign is structured.… Read More

Defining the Property Appraisal and Its PurposeThe distinction matters most when a decision is attached to the number. Choosing a listing price. Refinancing a property. Settling an estate. Dividing assets in a legal process. Each situation requires a specific type of assessment - and using the wrong type produces a number that eith… Read More

The Problem With Having a Number Before the AppraisalEmotional anchoring is probably the most common appraisal mistake. It is also the least visible - because sellers who experience it rarely recognise it as a mistake at the time.The market does not know what a seller paid. It does not factor in renovation costs, mortgage b… Read More